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Wrapped Winter Wisdom 🌯
SB214
Welcome to Secret Breakfast / An exclusive newsletter, the best place made of wrapped dreams, small comforts, and sweet harmless temptations to bring down a multitude of saints crashing among the hazels and nougatines
Hi there!
As we stir the pot of possibility for 2025, may your kitchens buzz with creativity and your tables overflow with joy. Let this be the year where that sourdough starter finally achieves perfection, your spice drawer finds its organizational Zen, and that vintage cookbook collection expands with treasured finds.
Looking forward to a year filled with farmers' market discoveries, recipe swaps, and the shared delight of breaking bread together. Here's to mastering that tricky lamination technique, rescuing more kitchen scraps, and finding new ways to honor old family recipes.
Wishing you countless moments of culinary triumph and the warmth of shared meals.
And - as always - thank you for being part of this community and of my life.
Cook on!
Piero
PS: This issue is different, you’ll see. We'll be back to “normal” (hey, what’s normal?) next week.
Picture by Chris Schwarz/Government of Alberta. From A Dusty Fast-Food Costume Sets Off a Very Canadian Bidding War.
ONE ✤ QUOTE
✦ Joanne Harris, Chocolat.
In 2024, the Secret Breakfast food newsletter consisted of 37.3K words written, and your readers gravitated toward eclectic culinary content.
I’m not Spotify, so I can’t share your likes or clicks from the past year. However, I can provide a picture of our community’s choices.
Emerging patterns in click data revealed a strong appetite for both traditional techniques and modern kitchen hacks. These most-visited links paint a picture of a community equally interested in preserving culinary heritage and embracing contemporary food culture, but what I loved the most is you also seemed to like the non-everyday-food stories.
And now, here we go.
The 3 Most Clicked Links of 2024 💘
The Other 7 in the Top 10 🪅
The Least Clicked Link 💀
The Most Read Issue 🤓
The Most Clicked Issue 🎯
This one is inspired by a Morning Brew puzzle.
The year 2024 had plenty of great food shows. Now, we’re making them truly “icon-ic”.
🥁
Below are some shows from 2024 represented by emoji. Can you decode all five?
🥄 👨🏫 🤺
🧑🏻🍳 🍽️ 🍜
🐷
🐔 🏪 💝
🐻
THE ANSWERS 👇🏻👇🏻👇🏻
Culinary Class Wars
Chef's Table: Noodles
Omnivore
Chicken Shop Date
The Bear
What kind of Secret Breakfast content are you craving most for 2025?(I won't see who answered what, so be yourself) |
Eater | The best food trends of the year included cookbook clubs, conchas, and nonalcoholic cocktails. |
The Ramen Lord | Ramen is still cool. At Chicago’s buzziest new restaurant, Mike Satinover is obsessed with one goal: making the perfect bowl of Japanese noodles. |
➤ Last week's most clicked link was 12 Homemade Food and Drink Gifts for Anyone on Your List. And that's all for 2024.